In Case of Emergency…

We had a huge storm yesterday and the power went off around lunchtime. More than 24 hours later, we're still waiting for it to come back on. Which means no proper internet, no working at my desk and no chance of getting my usual post out on time… But here it is,...

What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

Latest On The Blog


Is Pinterest Working For You? And Other Great Stuff…

Pinterest is a great tool for promoting yourself and your products and services – especially physical products – but how do you know if your efforts are working? Simple: use the new Pinterest Analytics tool. Social Media Examiner tells you how here:...

Get More Traffic…And Some Birthday Gifts

Hey there and welcome to your Weekend Takeaways! Traffic – we all need it to our products, services, pages, product listings…and this week’s edition focuses on ways to get more of it, starting with this excellent post from MindValley Insights on how to get your...

Detox & Profit

I had an email the other day from one of my lovely subscribers who asked me if I found my recent (enforced!) WiFi detox beneficial… The short answer is: Oh yes! OK, so the downside was having to drive miles in search of a working signal but the upside of not having...

Marketing On The Fly…And Useful Tools To Help

Hey there, This week has been interesting to say the least – but then, it always is when we’re in the wilds of Bulgaria. We come here often for a mixture of work and pleasure and each time I discover something different about this beautiful country…usually something...

Back To School For Marketers

That back to school feel is almost in the air…I know US schools have started but here in the UK we still have another couple of weeks before we’re in the September swing of things. Even if you’re not at school any more, I find I automatically think of this as a time...

Free Tools, Tips & Training To Make Your Life Easier

I’d like to kick off this week's array of free tips and trainig with a fabulous free tool for finding out what content is working best for any topic or competitor, giving you that edge for both SEO and the content you then produce. It’s also good for seeing what...

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