The Most Valuable Email You’ll Ever Send

Let’s talk about email lists. Not list building or lead magnets… Just lists. What they actually are and what makes them work. You see, the most valuable email you'll ever send probably isn't a sales email. It's an email that gets a reply. Think about what that tells...

What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

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How To Multiply Those Streams Of Income

This week I’m in multitasking mode (when am I not?!) and if that’s not one that’s familiar to you then read on… You see, I believe that all of us need to multitask these days whether we work online or off. You’ve got it – the fabled ‘multiple streams of income.’ Thing...

Squeeze It!

Hey there, So yesterday I decided it would be a good idea to play three sets of tennis after the school All You Can Eat BBQ… Not my finest hour but, as one of the PE teachers kindly said, tennis is a game you need to play regularly (:-)).... I’d say the same about IM...

How To Sell Without Selling…And Much More

Hey there, I’m writing you this on a train as the countryside flashes by, on my way to a weekend helping an artist friend with her Open Studio event. I love trains – they are an eminently civilised form of transport and give me endless opportunities to people watch...

On Making Sushi…And The Joy Of Adding To Your Skillset!

So today I learned how to make sushi at our local fair and what a blast it was! One of my fellow students looked at me and said, “You’re glowing,” and I was – with achievement. There is something so satisfying about learning a new skill, however small, and I hope...

Inspiration & Freebies…What More Could You Want?!

It's been a long week for me as we had the half term holiday here in the UK... Normally I love to spend extra time with my daughter but unfortunately a trip to Emergency last week turned into a full blown diagnosis of asthma this week so we’ve been getting to grips...

What You Can Learn From Markets

Today we have a good friend coming to stay on her way to one of the biggest antique markets in the UK and that got me thinking… You see, we’ve often helped my friend with her market stall, especially after she lost her husband to cancer. We’ve stalled out (technical...

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