Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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The Digital Marketing Treasure Chest – Part Two

The Digital Marketing Treasure Chest – Part Two

I’m typing this for you today with a bruised and battered finger because I took my dog mantrailing and got a little tangled up. Mantrailing is great training for dogs like mine (rescue, super bright and super anxious) because it teaches focus. It’s basically how...

The Digital Marketing Treasure Chest – Part One

The Digital Marketing Treasure Chest – Part One

So much to tell you this week as I’ve been deep in creation mode… And one of the things I’ve created for you is this post which comes in two parts (Part Two next week). These are my very best free resources for you – the tools and guides I use too and that you can use...

The #1 Thing You’re Probably Not Doing Right

The #1 Thing You’re Probably Not Doing Right

Earlier today, I talked to you about story selling and in this week’s newsletter I’m giving you resources to help you use this invaluable skill in all areas of your marketing. Let me start with something I learned the hard way… People don’t buy information. They buy...

What’s Really Working Now In Online Marketing (And What’s Not)

What’s Really Working Now In Online Marketing (And What’s Not)

We’re coming to the end of a long holiday weekend here in the UK complete with VE Day celebrations… And I’ve missed it all thanks to a nasty bug that’s laid me low. Not so low, however, that I couldn’t write your newsletter and this week we’re talking about something...

Write Better, Faster, Smarter…So You Sell More

Write Better, Faster, Smarter…So You Sell More

Let’s face it… Good copy is the rocket fuel behind every great online business. Emails. Sales pages. Landing pages. Ads. Even your social posts. If your copy doesn't connect, it won't convert. But here’s the good news - you don’t have to be a natural born writer...

Create Less, Sell More…With This

Create Less, Sell More…With This

It’s the end of the long Easter holiday weekend here in the UK and I hope yours has been great whether you celebrate Easter or not. There are lambs in the fields all around me, daffodils and tulips are springing up everywhere… So I decided that, at this time of...

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