What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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A Smorgasbord of Freebies For You

Some weeks I have a theme for my newsletter and some weeks I just decide to give you a smorgasbord of fabulous freebies you can download/access to use in your business… This is one of those weeks so without further ado let’s get to the good stuff. First up is an...

Power Words That Sell

It’s been a juggle of a week for me, running from client meetings to my desk to check on artwork I commissioned and finishing off my new Amazon Puppy Pack which is due out tomorrow. I mention this last because it is a good example of something I teach which is to...

Why Word of Mouth Still Works

I’ve been working on some projects this week that reminded me how we often dismiss the tried and tested in the face of the new and shiny. One, for example, involves a book that will be printed and published in traditional fashion as well as coming out as a digital...

High Ticket = High Profits

Let's kick off with a look at all things high ticket this week whether you’re a product creator, consultant, affiliate marketer…there’ll be something here for you. Just in case you need convincing that adding high ticket items or services to your offering is...

Insights From The London Book Fair

I’ve been at the London Book Fair this week which is the biggest trade show dedicated to all that is new and hot in publishing and that includes ecommerce, content, marketing on and offline, physical and digital goods of all kinds…and, of course, the mighty Amazon....

How You Can Make Money Out Of Fresh Air

As you know if you read my emails, we’ve been in the woods this week practising a spot of bushcraft and even there among distinctly lo-fi folk I found myself handing out IM advice. I love the fact that people who gather plants and live off the land also understand the...

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