What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

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Power Words That Sell

It’s been a juggle of a week for me, running from client meetings to my desk to check on artwork I commissioned and finishing off my new Amazon Puppy Pack which is due out tomorrow. I mention this last because it is a good example of something I teach which is to...

Why Word of Mouth Still Works

I’ve been working on some projects this week that reminded me how we often dismiss the tried and tested in the face of the new and shiny. One, for example, involves a book that will be printed and published in traditional fashion as well as coming out as a digital...

High Ticket = High Profits

Let's kick off with a look at all things high ticket this week whether you’re a product creator, consultant, affiliate marketer…there’ll be something here for you. Just in case you need convincing that adding high ticket items or services to your offering is...

Insights From The London Book Fair

I’ve been at the London Book Fair this week which is the biggest trade show dedicated to all that is new and hot in publishing and that includes ecommerce, content, marketing on and offline, physical and digital goods of all kinds…and, of course, the mighty Amazon....

How You Can Make Money Out Of Fresh Air

As you know if you read my emails, we’ve been in the woods this week practising a spot of bushcraft and even there among distinctly lo-fi folk I found myself handing out IM advice. I love the fact that people who gather plants and live off the land also understand the...

Traffic & How To Get More Of It To Your Sites

This week we’re talking traffic and more specifically how to get more of it. I’m focusing on this not only because it’s a perennially vital topic for any marketer but also because I had some questions in the wake of recommending Azon Authority which is a site-building...

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