The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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The Digital Marketing Treasure Chest – Part One

The Digital Marketing Treasure Chest – Part One

So much to tell you this week as I’ve been deep in creation mode… And one of the things I’ve created for you is this post which comes in two parts (Part Two next week). These are my very best free resources for you – the tools and guides I use too and that you can use...

The #1 Thing You’re Probably Not Doing Right

The #1 Thing You’re Probably Not Doing Right

Earlier today, I talked to you about story selling and in this week’s newsletter I’m giving you resources to help you use this invaluable skill in all areas of your marketing. Let me start with something I learned the hard way… People don’t buy information. They buy...

What’s Really Working Now In Online Marketing (And What’s Not)

What’s Really Working Now In Online Marketing (And What’s Not)

We’re coming to the end of a long holiday weekend here in the UK complete with VE Day celebrations… And I’ve missed it all thanks to a nasty bug that’s laid me low. Not so low, however, that I couldn’t write your newsletter and this week we’re talking about something...

Write Better, Faster, Smarter…So You Sell More

Write Better, Faster, Smarter…So You Sell More

Let’s face it… Good copy is the rocket fuel behind every great online business. Emails. Sales pages. Landing pages. Ads. Even your social posts. If your copy doesn't connect, it won't convert. But here’s the good news - you don’t have to be a natural born writer...

Create Less, Sell More…With This

Create Less, Sell More…With This

It’s the end of the long Easter holiday weekend here in the UK and I hope yours has been great whether you celebrate Easter or not. There are lambs in the fields all around me, daffodils and tulips are springing up everywhere… So I decided that, at this time of...

Earn While You Sleep With These…

Earn While You Sleep With These…

You know that fantasy of waking up to the cha-ching of funds hitting your accounts while your coffee’s still brewing? It’s not just for million-dollar brands or Silicon Valley geniuses anymore. In your newsletter today I’m giving you simple AI-powered workflows you...

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