It’s a holiday weekend and we hit a nature trail today around some glorious wetlands on the edge of London, meeting fluffy ducklings, goslings and a guy who juggles five jobs, one of which is running the visitor centre there.
In the spirit of that multifaceted approach to life, your newsletter today is magazine-style and packed with a variety of resources that should have something for everyone.
First up is the superb podcast from the guys at I Love Marketing which shares with you the ‘single greatest marketing secret’ from one of the world’s best copywriters.
In this episode you will learn:
- The Single Greatest Marketing Secret (And The #1 Tool You Can Use When Building Your Business)
- A simple marketing strategy you can use to double your sales in less than a year
- Three ways to increase your revenue AND the number of customers who buy from you
- 5 techniques for growing your business and converting more prospects to buyers
- 2 secrets to wow your customers and get them positively addicted to your company
- The biggest mistake marketers make when selling their products and services (and what to do instead)
Who could resist?
Listen and learn here:
Michael Hyatt is a master of productivity and leadership techniques. His podcast is wildly popular and this episode is about journaling, something I find incredibly useful.
If you’ve never done it before, this is how to get started…or improve:
https://michaelhyatt.com/podcast-beginners-guide-to-journaling/
To prove that you can learn brilliant marketing lessons from the unlikeliest sources, here are 5 you can learn from Game of Thrones:
https://www.linkedin.com/pulse/5-brilliant-marketing-lessons-from-game-thrones-christina-hunte
There are signs that more and more people are returning to long form copy alongside or even instead of video sales letters and that’s for a number of reasons, including the fact that people use their phones more and more to browse and don’t necessarily want a video to autoplay when they’re out and about.
With that in mind, here’s an excellent round-up from Copyblogger on how to cultivate and sharpen those copywriting skills:
https://www.copyblogger.com/copyblogger-weekly-85/
Plus this brilliant guide from Copyhackers which will teach you everything you need to know to write stellar copy:
https://copyhackers.com/2015/10/copywriting-formula/
Then there is this entire library of resources to help you write better ads, better copy, better everything – download what your heart desires here:
https://www.wordstream.com/white-papers
If you really can’t find anything you want in that little lot, there are 75 more resources here:
https://blog.kissmetrics.com/75-copywriting-resources/
And here’s that funnel fanatic Russell Brunson with this thoughts on autowebinars, VSLs and how you should adapt to survive:
https://marketingsecrets.com/funnel-vision-looking-into-the-future-of-funnels/
To underline the importance of the words you use in all kinds of situations, not just marketing, your TED talk this week is on how the ones that you choose could affect your future mental health:
As promised, here are few pics of the fluffy ducklings etc that we met today to remind you that there is a big world out there to be embraced away from your screens. Enjoy!
