The 20-Minute Window

The 20-Minute Window

I’ve been digging into something that’s been bugging me for weeks. Nope – not click-through rates or another “breakthrough” traffic method… But what happens in that weird little time window right after someone buys. You know – that...
I used to hate selling…

I used to hate selling…

Don’t tell anyone but I used to hate selling. Not because I didn’t believe in my work –  I just thought selling meant being pushy. Like you had to talk someone into buying something they didn’t really want. So I played it safe. I made good...
Make it last…

Make it last…

Most of what I see around newsletters right now is focused on growth. How fast to grow… Which platform to use…. How often to send… How to land sponsors… And so on. All of that matters, to a point. But after watching a lot of newsletters come and go, and after running...
Most Digital Products Won’t Survive 2026

Most Digital Products Won’t Survive 2026

If you’ve been feeling a little uneasy about digital products lately, you’re not imagining it. Things are changing. The old model – create one big product, polish it endlessly, then hope it sells – is losing its edge. Not because people have stopped buying...

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