This week I’m kicking off with a salutary warning that underlines how important it is to stay on the right side of the ethical fence. Amazon have for some time been aware of the issue of fake reviews, often posted by Fiverr providers, and this week they decided to...
It’s a gloriously sunny October morning here in London and I’m off to visit my daughter later – two good reasons to smile. I’m aiming to give you some reasons to smile as well in this newsletter so let’s get cracking… I know that many of you get confused about landing...
Last week I shared with you some fast ways to boost your marketing efforts and I’d like to kick off this week’s newsletter with one of my own secret weapons, IFTTT. IFTTT stands for If This Then That and with this freebie tool you can create ‘recipes’ to automate some...
First of all, I want to thank you for all your lovely messages this week. I’ve tried to get back to everyone individually but, if I haven’t in your case, it’s certainly not through a lack of appreciation – I’ve just spent a lot of time out of Wifi reach waiting in...
Many people come to IM out of adversity – you may have done so yourself. They lose their job or their health means they can no longer work as they used to or they may simply need more money coming in. At other times, adversity strikes when you are already some way...
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