I’ve been judging stories this week for a Young Writers competition and it reminded me how the power of story drives the best marketing. I know that can seem confusing – how on earth do you combine the two? So this week I am bringing you some resources and tools to...
We saw a brilliant movie last night – The Big Short, all about what led up to the 2007/8 financial meltdown. If that sounds boring, it really isn’t and at many points I laughed out loud because the script is so witty. The movie exposed the people and systems...
We’re hurtling towards Halloween at the rate of knots and the leaves are turning red… Which means that, here in England, we also turn on the heating and huddle down with cups of tea! But it’s not just a cup of tea I hold because I’m also always reading, whether that’s...
It’s a glorious October day here in London and I’ve been out in the garden planting red cabbages and kale for winter. Yes, I try my best to be an urban farmer even in the heart of the city! Planting always leads me to thinking and it’s when I’m gardening or cooking...
This week I’ve heard a lot of mention of marketers becoming jaded, of people turning away disenchanted from the net and back to ‘real’ jobs. I think the truth is that all of us need to take a more portfolio approach to our working lives than simply sticking to one...
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