This week I want to talk about one of the biggest problems people have which is getting found online.
Not because your product isn’t good enough or your copy is terrible…
But because the people who would happily buy it have no idea it exists.
They’re out there right now, typing exactly what they’re looking for into Google.
Search phrases like:
“AI prompts for Etsy sellers.”
“How to sleep better without medication.”
“Simple meal prep for beginners on a budget.”
And the person who made exactly what they need has no idea those searches are happening.
You see, this is not a marketing problem. It’s a visibility problem.
And it has a practical fix that doesn’t involve ads, a big following, or anything complicated.
Which is why this week I’m teaching you how to find where your buyers are already looking and how to get your offer in front of them before someone else does.
So you get the sale.
Why most content doesn’t get found
Most people create content around what they want to say. The problem is that nobody’s searching for it.
Take a look at these two approaches for the same niche…
Someone writes about “the power of AI in business.” Their existing followers see it. Nobody else does.
Someone else spends twenty minutes finding out what people in their niche are actually typing into Google. They find “how to use ChatGPT to write Etsy listings” is being searched hundreds of times a day.
They write something around that phrase. A fortnight later, a complete stranger finds it because they were already looking.
The first post might be more insightful but that doesn’t matter. What does matter is that the second one gets found by someone who wants it.
Eight tools for finding what your buyers are searching for
Most of these you won’t have come across. All free or free to start.
Soovle – Type your topic and it pulls autocomplete suggestions from Google, Amazon, YouTube, Bing and Wikipedia all at once. Useful because the same topic phrases differently on Amazon versus Google and that difference tells you a lot about buying intent versus browsing. soovle.com
AlsoAsked – Pulls the “People Also Ask” questions from Google search results and maps them as a visual tree, showing how one question leads to another. The connections are the interesting bit – they trace the path from vague curiosity to ready to buy. alsoasked.com
Keywords People Use – Pulls questions from People Also Ask, Google autocomplete, forums and more into one place. Less well-known than most tools in this space which is exactly why it’s worth trying. keywordspeopleuse.com
Keyword Tool – Generates long-tail keyword suggestions from Google, YouTube, Amazon, eBay and more. The free version doesn’t show search volumes but the phrase suggestions are useful, particularly the Amazon ones if you sell digital products. keywordtool.io
Google Search Console – If you have a website, this shows the exact phrases people are already typing to find it. It’s telling you what’s working – you just need to do more of it. Free and almost nobody uses it properly. search.google.com/search-console
Ahrefs Free Keyword Generator – The paid version costs a fortune but this free tool gives you up to 150 keyword ideas from a single search term, including difficulty scores. No account needed. ahrefs.com/keyword-generator
Etsy Search – If any part of your audience sells on or shops at Etsy, the search bar there is a buyer phrase goldmine. The autocomplete is based on what buyers are actually looking for on the platform. Obvious once you think about it, almost never mentioned. etsy.com
WarriorPlus Marketplace – Browse recent offers in your niche and look at the titles. Vendors here have usually done their research – they know what buyers respond to. A quick scroll tells you more about buyer language in the internet marketing space than most keyword tools. warriorplus.com/marketplace
What to do with what you find
Pick one phrase. Write one piece of content around it that’s genuinely useful – not a thinly veiled advert. Put a link to your product at the end.
It doesn’t take five pieces. Just one that’s live and findable.
Most people skip the research and then wonder why nobody’s showing up. The research isn’t the tedious part. It’s the part that makes everything else worth doing and you can do it easily with the tools I’ve suggested above.
Your TED talk this week
Seth Stephens-Davidowitz spent years as a data scientist at Google, studying what people actually type when no one’s watching.
His conclusion: Google searches are the most honest data we have. People tell Google things they wouldn’t tell their friends, their doctor, or a therapist. Which means if you understand search behaviour, you understand what people actually want and not what they claim to want.
About 13 minutes and absolutely fascinating.
One more thing
I’ve just put out something new called It’s Not The Product which takes everything above and turns it into a seven-step weekend system. Find what buyers in your niche are searching for, build one piece of content around it and get your offer in front of people who are already looking. Fast.
You’re seeing it before it goes anywhere public, and the price goes up with every sale – I launched it in a low-key way just a couple of hours ago, and it’s flying off those virtual shelves, so you may want to take a look as soon as you can.
Right now, it’s less than the price of a latte in an unfancy coffee shop:
