Before You Create Anything…choosing the right product comes first

by | Uncategorized, Weekend Takeaways

I shared my 48-hour special on Digital Goldmine with you earlier because creating a simple product and selling it on WarriorPlus is still one of the fastest ways I know to generate cash.

And let’s be honest – with January bills around the corner, that matters.

But this isn’t just a January thing.

Product creation has been one of the cornerstones of my business for years, not just for quick injections of cash, but for building income I can come back to again and again.

I want you to have that same confidence – to know that when you decide to create something, you’re not guessing or hoping, you’re making a smart move.

So this week’s bumper Christmas newsletter walks you through how to choose the right product to create in the first place.

Because when you get that decision right, everything that follows becomes easier…

And your chances of success go up dramatically.

Choosing the right product

One of the questions I get asked most is some version of:

“How do I know if this product idea is actually worth creating/promoting?”

And the honest answer is:

Most people don’t need more ideas. They need a better way to filter them.

So today I want to share a few practical ways I pressure-test product ideas before I invest time creating anything.

This isn’t theory or hype – just checks you can run quickly.

1. Start where people are already buying

Before I outline a product, I look at marketplaces where people are actively spending money – not to copy, but to spot patterns.

Here are a few worth bookmarking:

Look for products that keep appearing in promos week after week.

Especially good for spotting simple formats that sell consistently.

Great for seeing which problems keep resurfacing.

You’re not looking for brilliance. You’re looking for repetition.

2. Pay attention to formats that keep working

Some formats sell far more reliably than others, especially if you want quicker feedback.

These guides break that down well:

You’ll notice a pattern…

Short, usable and immediately applicable beats “comprehensive” almost every time.

3. Look at why people buy (not what they say they want)

This is where most people go wrong.

People don’t buy because they want to learn.

They buy because something feels annoying, overdue, or unresolved.

Good places to observe that:

The middle (3 star) reviews are often the most honest.

Look for frustration, not aspiration.

Shows what people are actively asking, not what marketers assume.

When a product sells because it helps someone deal with something, that’s usually a stronger signal than ambition-led ideas.

4. Notice what doesn’t need explaining

Here’s a surprisingly effective test:

If an idea needs:

  • A long backstory
  • Heavy positioning
  • Lots of justification

It’s usually harder to sell.

Strong products tend to be instantly recognisable.

To see this in action:

If buyers already get it, conversion gets easier.

5. Decide first: promote or build

This is where many people default to building when promotion would be faster.

Helpful reads:

Sometimes the smart move is simply backing an offer that already solves a problem your audience has. At other times, you’ll spot a category that clearly sells and that’s when building something of your own makes sense.

The mistake is in not making a deliberate choice to do one or the other.

A quick reality check before you create anything

Before you open Canva, ChatGPT or a blank doc, ask:

  • Where have I already seen people pay for this?
  • What format are they comfortable buying?
  • Is this solving something now, not someday?

If you can answer those clearly, you’re on safer ground.

I’ll share more on how to shortcut this process soon – especially how to avoid expensive guessing.

For now, spend ten minutes observing before you start creating.

It makes everything easier later.

If you’d rather make good decisions than chase tactics, this TED Talk is worth a watch. Ruth Chang talks about why hard choices feel hard – and why that doesn’t mean there’s a right answer hiding somewhere you haven’t found yet.

It’s a good reminder that choosing what to create (or promote) isn’t about certainty. It’s about making a grounded decision and backing it properly.

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