Let’s be honest…this time of year does strange things to people.
Some slow down.
Some speed up.
Some disappear into “I’ll start fresh in January” mode.
Some stare at their laptops wondering where the last 11 months went and why they still haven’t launched the thing they planned in March.
And then there are the quietly dangerous ones…
The ones who make a couple of smart moves now and steal a head start on everyone “waiting for the new year.”
I like those people.
This newsletter is for them.
So let’s talk about what’s working right now, what’s definitely not worth your time, and the small, strategic moves that can help you squeeze real wins out of the last stretch of 2025.
1. The Most Predictable Buying Window of the Year Is… Now
If you’ve noticed your inbox exploding, your ads feeding you nonsense and every marketer you follow suddenly launching the thing they’ve wanted to release all year…
There’s a reason.
We’re entering the emotional buying window.
This isn’t hype – it’s consumer psychology.
Here’s what happens between now and the end of December…
- People want quick wins before the year ends
- Regret kicks in (“I should’ve done more… maybe THIS will help”)
- Urgency spikes (“I don’t want to start January already behind”)
- Nostalgia and frustration collide (deadly combination for sales)
- Micro-offers outperform everything else
If you sell anything, this is your moment.
If you don’t sell anything yet…
This is when you should start.
Which brings me to…
2. The Only Strategy I Recommend You Focus On Right Now
Everything complicated goes out the window at this time of year.
You don’t need…
- Big funnels
- New traffic methods
- A brand overhaul
- Daily content
- Or a “January plan…”
You need two things:
A simple offer and…
A reason for someone to buy it TODAY
That’s it.
Complexity kills momentum and momentum is everything right now.
Ultra-Useful Tools, Links & Resources You Can Use Immediately
Perplexity Case-Study Mode
The absolute fastest way to create 3 – 5 post ideas, angles, and headlines that match what your audience is already searching for.
Try feeding it:
“Show me the emotional pain points for people trying to make their first $100 online.”
You’ll get gold.
Koala’s YouTube to Outline Converter
Drop in any YouTube link and get a perfectly structured outline for a post, mini-offer, or lead magnet.
Perfect for turning consuming into creating something profitable.
Spark Clarity Prompts
Use these inside ChatGPT when you feel stuck:
- “Show me the fastest path to revenue based on what I already have.”
- “If I only had two hours this week, what’s the highest-leverage thing I could sell?”
- “Turn my last 3 pieces of content into a paid micro-offer.”
Obsidian’s ‘Daily Notes’ Plugin
This is how you build momentum without overwhelm.
A 60-second daily brain-dump turns into copy, ideas, offers and clarity.
This really works!
Spot Rising Niches Before Everyone Else
Exploding Topics
https://explodingtopics.com/blog/trending-topics
Use this to pick angles for micro-offers right now and what to sell in January.
Stand Out Like a Pro (No Design Skills Needed)
PromptHero
Use the prompts to create unique visuals for covers, reels, thumbnails.
Want to Build Trust Faster?
Swiped’s Agora Library
https://swiped.co/person/agora
Study these and the other examples at Swiped and your copy will feel 10 x more confident overnight.
A Quick Story (This Is the Real Lesson)
A subscriber emailed me last week and said:
“Amanda, I feel like the year ran over me with a bus. Everything I wanted to do just… didn’t happen.”
I get it.
I’ve been there more times than I can count.
And the truth nobody tells you?
You don’t need a big strategy to turn a year around.
You just need one small win. Then another and another.
Small wins build belief, belief builds movement and movement builds profit.
That’s why I created Seasonal Profit Surge the way I did – fast wins, not theory.
Cash flow now, not someday.
But it’s going away soon so if you want something that helps you…
- Make money from seasonal emotional buying windows
- Generate micro-offers fast
- Match your products to moments where people are already primed to buy
- Avoid the whole “funnel” circus
- Start earning in 48 hours or less
Then this is exactly the right time to grab it.
If not? Totally fine.
You still got this newsletter with things you can use today.
Your December Challenge (Optional but powerful)
Choose ONE:
- Make your first micro-offer
- Revive something you abandoned
- Build a tiny list of 20 people
- Make your first $50 online
- Take one idea from this email and execute it
Just one.
This is how you win December without burning out.
There’s also a great lesson in your TED talk this week.
You see, most people overestimate who they are right now…
And wildly underestimate who they could become in twelve months.
And that gap – the one between who we think we are and who we are becoming – is where every breakthrough lives.
It’s also why so many people stay stuck because they think their current limitations are permanent.
They’re not.
And that idea reminded me of one of my favourite TED talks of all time – short, powerful, and exactly what most people need to hear before they make any decisions about what they want next year to look like.
It’s by Dan Gilbert and it’s called “The Psychology of Your Future Self.”
He explains, beautifully, why humans are so bad at predicting how much they can change and why you’re capable of far more than you think right now.
Here’s the link:
