Let’s face it…
Good copy is the rocket fuel behind every great online business.
Emails. Sales pages. Landing pages. Ads. Even your social posts.
If your copy doesn’t connect, it won’t convert.
But here’s the good news – you don’t have to be a natural born writer (whatever that means).
You just need to understand a few key principles…and use some smart AI tools to speed things up.
In your newsletter today, I’m giving you a simple roadmap to writing better copy along with a toolbox of free resources to make it easier than ever.
This is going to be fun!
Step 1: Understand What Good Copy Actually Is
Good copy isn’t about being clever.
It’s about clarity, emotion, and action.
In simple terms, good copy should:
- Get attention
- Build interest
- Spark desire
- Inspire action
(This is the famous AIDA formula.)
If you’re new to copywriting (or want a refresher), check out this incredible guide to just about every copywriting formula ever:
Along with these 13 tips that will have you copywriting like a pro even if you’re a complete beginner:
And this ultimate guide to copywriting from Neil Patel:
https://neilpatel.com/blog/ultimate-guide-to-copywriting
Step 2: Use AI to Get Your First Draft Fast
Forget staring at a blank page or screen…
And use AI as your assistant, not your replacement.
Here’s how I use AI tools to speed up copy:
- Outline first. Give ChatGPT the structure you want (like AIDA or PAS).
- Prompt carefully. Be specific about tone, audience, and style.
- Always humanize. Edit the output so it sounds like you.
My favourite starting prompts:
- “Write a short email following the AIDA framework about [topic] in a friendly, conversational tone.”
- “Give me 5 headlines for a landing page promoting [product]. Tone: excited, clear, direct.”
Great free tools for this:
ChatGPT (OpenAI)
https://chat.openai.com/
Claude AI (Anthropic)
https://claude.ai/
Take a look at these 60 powerful prompts for copywriting:
And these from a copywriting expert:
https://www.screamingfrog.co.uk/blog/copywriting-chatgpt-prompts
As well as the 11 best AI copywriting tools:
Step 3: Learn From The Best (Fast)
Want to shorten your learning curve?
Listen to top copywriters talk about what actually works today.
Here are a few gems:
Basics of Copywriting with Alex Cattoni:
There’s also this great video on how to master copywriting in 76 minutes:
Just about anything from The Geniuses of Copywriting Podcast:
The brilliant David Garfinkel on brand new ways to use AI:
Step 4: Practice Smart (Not Hard)
The fastest way to get better at copywriting isn’t to read another book (although books are great).
It’s to practice tiny, daily drills.
Quick practices you can do in 5 minutes a day:
- Rewrite a headline from a website you love.
- Rewrite a boring product description to make it irresistible.
- Summarize a blog post into a 2-line CTA.
More free resources to sharpen your copy skills:
A great bunch of tools and copy generators:
12 copywriting exercises that will turn you into a pro in 30 days:
https://www.lucianoviterale.com/blog/marketing/copywriting-exercises
Free copywriting course for beginners:
https://copywritingcourse.com/free-copywriting-course
Your TED talk this week is on Declaring War On Bland – Copywriting As Fresh Literature:
