Let me start with an apology…
This is later than I intended but a family emergency got in the way.
That’s not fully resolved yet and I have only just been able to get to my laptop but I’m here, you’re here so let’s go!
I want to talk about using story in your marketing and business this week and it’s probably not in the way that you think.
You see a lot of people using their rags to riches story or their transformation story but there are so many other effective ways to infuse story into every aspect of your marketing so that you make it much more effective.
And that, essentially, means that it works way better so you also do a lot better.
One of the best explanations of how story works in marketing and how to use it is here – The 5 Things Every (Great) Marketing Story Needs:
Then there is this on how to use storytelling to boost your marketing which contains a handy infographic:
And this, the Ultimate Guide to Storytelling:
https://blog.hubspot.com/marketing/storytelling
But it’s important to remember that stories can be told in many ways and one of the most effective, certainly when it comes to marketing, is through your use of images.
This explains why visual storytelling is so effective:
https://sumo.com/stories/visual-storytelling-marketing
Here is how to do that to get more leads:
Ten visual storytelling rules you might want to follow (or break):
And how to use it in your content marketing:
https://robertkatai.com/visual-storytelling/
No idea what your story is or that of your brand? Try asking yourself these six questions:
Your TED talk this week carries on our story theme with Adventures In Twitter Fiction:
