Howdy from a London where the wind is howling (see what I did there?) and people are staggering around in a state of January disbelief.
I know – Week Two of the New Year and what do you have to show for it? That was a joke, btw. I don’t believe in being hard on you or you being hard on yourself. There are way too many people out there willing to do that.
Instead, let’s think in terms of nurturing – your skills, your mindset and, yes, you. I started sharing some tips and resources for setting up your own membership site in my last post, something I am keen to encourage as it is a great way of bringing you in steady income while reducing your workload.
And we all like that!
I promised we would talk about the ‘C’ word tin this next post: content. Yes, you need it, No, it does not have to be painful or difficult or even time-consuming to create. What it does need when it comes to membership sites is to fit in with your overall purpose.
Ah yes – purpose. You see, first off you have to define what your site is all about or rather what it offers your members. What will they get from it?
You also want to decide what membership model to employ to help structure that site. Get those fundamentals in place and the content will simply flow naturally. I promise.
So let’s take a look at what type of membership site you might offer and here are some excellent examples to get you thinking:
And some more things to think about here:
With a whole bunch of ideas for types of site here:
https://digitizor.com/membership-website-ideas/
If you’re wondering what niche to choose or assuming it has to be IM then take a look at this – here are 10 examples from a whole range of niches:
https://www.blogmarketingacademy.com/membership-site-examples/
There are even more ideas on what to build your site around here along with how to validate your own ideas to see if they are profitable:
https://stoppingscams.com/profitable-membership-site-ideas/
As for that content, don’t make the mistake of thinking it has to be just text or video – as you will find out here, there are all kinds of options and you can pick those that suit you best:
https://www.themembershipguys.com/membership-content-types/
I shared links to Yaro’s excellent no cost course on membership sites before but, in case you haven’t followed it, this is the section on creating content and, crucially, pricing, Do take a look at the whole course as it is invaluable:
https://yaro.blog/713/how-to-launch-a-membership-site-part-4-content-and-pricing/
There are more thoughts on content here as part of a course on membership sites from The Blog Marketing Academy. Less in depth than Yaro’s but with some good nuggets and, again, won’t cost you a bean:
https://www.blogmarketingacademy.com/membership-site-content/
And if you still think the idea of creating a membership site sounds waaaaaay too hard for you then I highly recommend this week’s TED talk by Elizabeth Gilbert on success, failure and the drive to keep creating…
