It’s the Labor Day weekend in the States and the last weekend before we go back to school here in the UK so I have put together a magazine style selection of goodies to keep you edutained and informed in this week’s newsletter.
You know how much I love and rate story as a means of communicating your message, building a brand and – yes – selling more so this is a brilliantly useful podcast for you on the subject:
https://www.socialmediaexaminer.com/storytelling-collaboration-improv-kathy-klotz-guest/
And if you liked that, you’ll love this – how to sell anything through story:
https://www.entrepreneur.com/article/297320
Think you can’t apply storyselling to ecommerce?
Think again:
https://www.crazyegg.com/blog/storytelling-ecommerce/
Then there’s how to apply it email marketing for excellent results:
https://blog.chamaileon.io/storytelling-in-email-marketing/
With more good stuff about that here:
https://www.crazyegg.com/blog/storytelling-in-email/
Of course, you don’t just tell a story through words – images are an incredibly powerful medium when it comes to conveying a narrative, as any film buff will tell you.
Here’s how to use them to great effect in your marketing:
https://www.yotpo.com/blog/5-visual-storytelling-secrets-to-improve-your-marketing-images/
Naturally that applies to video marketing too and you will find some great tips on that here – 25 of them, to be exact:
https://smallbiztrends.com/2017/05/tips-for-creating-marketing-videos.html
Not sure what on earth to put in your videos? Here are some easy ways to repurpose what you already have as content:
https://blog.hubspot.com/marketing/repurposing-content-as-video
They also have a nice video marketing starter pack you can download here:
https://offers.hubspot.com/beginners-guide-to-video-marketing
And if you like what you see at Hubspot, I heartily recommend you sign up for their no cost Academy to access some excellent courses:
https://academy.hubspot.com/enroll-in-hubspot-academy
With September comes not just that back to school feeling but also that fresh start feeling so now is a great time to set goals….although your TED talk this week counsels against sharing those with anyone:
