Latest On The Blog
Go Digging
I've spent most of this week talking about making money from things you already have. So I thought today I'd give you a few ways to actually do it. Whether you bought Hidden Treasure or not, have a dig through your computer and see what turns up. And don't just look...
Make Money From What You’ve Got
Every time we want to make more money online, the temptation is to go looking for something new. Another product to sell or a course that might have the answer. Maybe a traffic source that might finally work. Meanwhile, everything we bought, created or started last...
Size matters…
I used the subject line “Size matters” for an email on Friday and yes, I knew exactly what I was doing. I was talking about email lists because one of the things people tend to obsess over in this business is how many subscribers they have. And I understand why. We’ve...
What actually makes people buy…
Whenever the marketing world gets turned upside down - and AI has certainly done that - everyone starts asking the same question. "What's working right now?" It's a good question. Nobody wants to waste time on something that's already stopped working. The trouble is,...
Not selling? Do this…
You wrote the sales page. It didn't sell. So you changed the headline. Still nothing. You dropped the price, added a bonus and tried swapping the button colour. A week later you've rewritten most of the page and you've made enough to buy a couple of cappuccinos. I've...
Make it once, sell it forever
Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...