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Why Evergreen Outshines Shiny Every Time

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This week I am bringing you some solid, evergreen marketing tips and methods that genuinely do work and are proven to do so by some of the biggest companies/marketers out there.

I’m doing so as a response to the furore over a certain launch which was based on what turned out to be falsified results this week. I missed most of it but have been given the salient details and all I can say is that’s why I prefer to stick to – and teach – the evergreen tried and true.

Shiny and new is irresistible, I agree, but all too often that’s all it is – style over substance. The lesson here is to remain focused and not be diverted by the allure of the apparently all too easy…because often it’s anything but…

With that in mind, let’s start this week with an excellent case study on marketing methods used by some of the biggest SAAS companies in the world. SAAS stands for Software As A Service and it is one of the most lucrative business models around so you can be sure these people really know their stuff:

https://blog.kissmetrics.com/must-try-marketing-tactics/

Another kind of evergreen I like is content – the kind that you write once and that drives traffic for years to come. Here’s how to do that:

http://www.smartinsights.com/content-management/content-marketing-strategy/how-to-use-evergreen-content-to-drive-traffic-for-years-to-come/

Once you’ve read that, take a look at this superb list of evergreen content resources – it gets pretty technical at times but there is something here for everyone:

http://www.seonick.net/evergreen-content-resources/

With 20 more evergreen content types here:

http://www.amaorlando.org/20-types-of-evergreen-content-that-produce-lasting-results-for-your-business/

And ten more evergreen marketing methods here that will keep working for you long after you’ve set them up:

http://www.rswebsols.com/tutorials/seo-tutorials/online-marketing-trends-evergreen

As you know, I firmly advocate working to one, focused digital marketing strategy and if you would like help creating yours, you can learn how to do that and download a step by step guide here:

https://blog.hubspot.com/marketing/digital-strategy-guide

Someone who clearly has a great strategy and works it is Jeff Walker – in this podcast he shares the lessons he’s learned while raking in half a billion from his product launches:

http://ilovemarketing.com/lessons-learned-from-a-half-billion-dollars-of-product-launches-jeff-walker/

Your talk this week is on the Magic of Dreaming Big and how to keep going when life gets in the way:

 

Joanne Wilson: The Magic of Dreaming Big from 99U on Vimeo.

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