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It’s a blowy, blustery day here in London and there’s a distinct year-end feel in the air. I refuse to give in and get a Christmas tree yet (in our house we always wait until the second week of December!) but I am starting to take a look back over what’s become big in IM this year and what will carry on through to the next…

One of those things is mobile SEO. It’s essential that your site is mobile-friendly and optimized but if you’re not sure whether it is or not, Google have this handy checker tool here:

https://www.google.com/webmasters/tools/mobile-friendly/

They also have an excellent guide to help you with all things mobile here:

https://developers.google.com/webmasters/mobile-sites/mobile-seo/?hl=en

Although you may find this comprehensive tutorial more user-friendly:

https://varvy.com/mobile/

Periscope and Meerkat are growing by the hour and only set to explode in 2016. If you haven’t yet figured out how on earth you could use them to make moolah, this gives you four ways:

https://medium.com/@sameitzen/4-ways-to-start-making-money-with-periscope-and-meerkat-5ca7d488a11d#.94396gajq

While the more established visual marketing sites like Instagram remain strong contenders – check out these Instagram marketing tips for the holiday season:

http://www.socialmediaexaminer.com/6-holiday-instagram-marketing-tips-for-businesses/

And these 8 creative ways to earn on Instagram:

http://www.twelveskip.com/guide/making-money/1228/ways-to-earn-money-on-instagram

Neil Patel’s case study on how he generated $332, 640 in 3 months on Instagram is unmissable. You can download his cheat sheet as well (you will need to opt in to get it) and also read how others succeeded on the platform:

https://www.quicksprout.com/2015/09/21/how-i-generated-332640-in-3-months-from-instagram/

Over at I Love Marketing you can listen to this invaluable podcast on how to use livecasts to boost your marketing and bank balance:

http://ilovemarketing.com/230/

Then you can round off your week with this brilliant TED talk from Apollo Robbins on the art of misdirection. Apollo is the world’s greatest pickpocket and this will teach you a lot about the quirks of human behavior.
Watch, learn and feed it into your marketing:

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