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What You Can Learn From DIY Stores

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It’s a long weekend here in the UK as we have May Bank Holiday.

Now, I don’t know about where you are but that’s a cue for every DIY store and garden centre in the nation to unleash a swarm of discounts and ads.

Being the hardened marketer that I am (!), I have resisted all of them and merely pruned a few roses with my trusty old secateurs.

Yep, we really do live like it’s Downton Abbey over here 😉

Seriously, those ads represent a good education in how to grab a market’s attention with perfectly timed deals on physical goods.

I know that the idea of selling physical goods has lit a fire under many of you so I thought I would expand on the Amazon model by finding some training on other methods.

This is a great podcast from a site that is brimming with excellent resources:

http://www.buildmyonlinestore.com/podcast/episode-72-how-to-build-a-six-figure-dropshipping-business-from-thailand-with-johnny-fd/

If you liked that one you might want to check out the one on finding products for Amazon – something I know holds many of you back:

http://www.buildmyonlinestore.com/podcast/episode-73-part-13-amazon-series-finding-a-product-and-getting-started/

Another great podcast is Tropical MBA and I want to draw your attention to this blog post the guys behind it wrote on How to Make Money from Anywhere.

These two really have made millions from a combination of businesses they run from somewhere near a beach…Good, practical stuff as opposed to the usual waffle:

http://www.tropicalmba.com/how-to-make-money-from-anywhere/

Equally enlightening is their post on how to genuinely make ten thousand dollars in a day:

http://www.tropicalmba.com/make-10000-dollars/

OK, tech corner and here is a wonderful freebie for those of you who are still shouting at Windows 8 (me) or just generally want to make life with your PC easier.

I’ll let the creators of Classic Shell tell you more about it:

Classic Shell™ is free software that improves your productivity, enhances the usability of Windows and empowers you to use the computer the way you like it. The main features are:

  • Highly customizable start menu with multiple styles and skins
  • Quick access to recent, frequently-used, or pinned programs
  • Find programs, settings, files and documents
  • Start button for Windows 7, Windows 8 and Windows 8.1
  • Toolbar and status bar for Windows Explorer
  • Caption and status bar for Internet Explorer 

http://www.classicshell.net/

If you know of anything similar for Macs, please let me know so I can share it.

Your Kindle freebie this week is a great guide to Tweeting for a reason, i.e. focusing your Tweets for real results in your business:

http://www.amazon.com/Tweeting-For-Reason-Twitter-Business-ebook/dp/B00K0PH3FU/

As an alternative to TED, here’s a thought-provoking talk from Gary Vaynerchuk on 99u (another excellent series of talks).

Gary is always on top of the ever-changing world that is marketing and especially on the internet. Here he is explaining why the way we told stories to sell just a few years back no longer works.

Be aware there is some fairly salty language so cover your ears if that offends you:

 

 

 

 

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