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Over the past few weeks I have shared with you some of the top marketing trends for this year and beyond. In this week’s newsletter, I’m going to go deeper into individual trends so you can make full use of what’s hot and what’s working right now.

Visual marketing, and especially video, is possibly the hottest trend of the lot so we’ll start right there. And if you think YouTube is just for 18 year old vloggers, think again.

More importantly, if you think it’s too late to get in on this booming platform, you’re wrong…as you will learn here along with how to start and make the most of your own YouTube channel:

Once you’re all set up for YouTube success, you’ll want some content ideas so that you can keep your subscribers hooked – here are 40 to get you started and keep you going:

Then you’ll need to shoot your videos and for this a lot of people use their smartphone. Here are some tips on how to get the most out of your iPhone when shooting video:

While there are some great tips for all smartphone users here:

With even more great tips – 18 in all – here:

You’ll also want to edit those videos once you’ve made them – here are 5 tools that you can use for nada:

Tags, titles and thumbnails are all essential ingredients to YouTube success – find out all about them and how best to deploy them here:

And don’t forget to check out the other videos in her series – the links are on the page and are well worth viewing.

YouTube has its own excellent Creator Academy – here is how to grow your YouTube audience from its series of video lessons but, again, do check out the others available:

You can see all the courses Creator Academy offers here:

And if, after all that, you’re still struggling for ideas, you might want to consider taking a walk (one of my own favourite techniques) – find out why in your TED talk here:


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