I’ve been judging stories this week for a Young Writers competition and it reminded me how the power of story drives the best marketing.
I know that can seem confusing – how on earth do you combine the two? So this week I am bringing you some resources and tools to help you do that…
And, as ever, it won’t cost you a bean!
First up is this excellent podcast and tutorial on how to create story-telling videos so you can utilise this most powerful of mediums to bring you more sales, subscribers etc.
Two of the excellent tools suggested are cost-free while Animoto has a trial option:
http://www.socialmediaexaminer.com/3-video-storytelling-tools-for-social-marketers/
One of the most compelling ways to tell your story on social media is through your images.
Take a look at this for some great suggestions on how to improve those along with 27 tools you can use to do so, most of which are available for nada:
http://contentmarketinginstitute.com/2015/10/tools-visual-content-marketing/
If you’re an offline consultant, coach or into ecommerce you might be thinking this storytelling stuff doesn’t apply to you.
Nothing could be further from the truth.
Your brand – even if that’s just a one-person brand – needs to convey its story to gain clients and customers.
Here’s how to do that (this applies to all marketers!):
https://www.quicksprout.com/the-beginners-guide-to-online-marketing-chapter-3/
And here’s how to infuse those stories and sales messages with emotion to nail even more clients – if you’ve taken one of my courses you’ll be familiar with how well this works:
http://www.hongkiat.com/blog/emotion-through-storytelling/
Want to know why this storytelling stuff works so well? Find out here along with some superpowers and scientific facts:
http://www.kinesisinc.com/the-power-of-storytelling-as-a-marketing-tool/
Then get this excellent selection of tools here to help you tell your own story:
http://businessofstory.com/tools/
Want to know what makes a great story? Hear what Andrew Stanton, writer of such huge hits as WALL-E and Toy Story has to teach you on the subject…and then apply it to your own marketing stories:
