by Amanda | Feb 5, 2020 | Marketing
You’ve no doubt seen the word ‘persuasion’ bandied around in relation to marketing. You’ve also probably heard of Robert Cialdini who wrote his seminal work on the subject, Influence: The Psychology of Persuasion. To save you reading the book...
by Amanda | Oct 9, 2016 | Weekend Takeaways
We’re hurtling towards Halloween at the rate of knots and the leaves are turning red… Which means that, here in England, we also turn on the heating and huddle down with cups of tea! But it’s not just a cup of tea I hold because I’m also always reading, whether that’s...