This Is What People Want…

This Is What People Want…

What do people want? The perennial question for a marketer or anyone running an online business. Or at least, it should be. Fashions and trends change, some niches and markets are evergreen and some are fleeting. I think it’s always best to start from the perspective...
Let’s Get Personal…

Let’s Get Personal…

For some reason, many marketers and online entrepreneurs are reluctant to say what markets and niches they are in – presumably because they’re terrified everyone will then rush off and become their competition. These are usually the same people who tell you that these...
Follow The Trend To Success…

Follow The Trend To Success…

Last week we talked about niches and topics and this week we’re going to dive some more into that because I know very well how much of a stumbling block it is for many people. After all, you can have all the marketing skills in the world but if you have nothing to...
What Puppies Have To Do With Marketing…

What Puppies Have To Do With Marketing…

I am writing you this while watching our new puppy twitching as she dreams. No, that is not an excuse for any typos (although she is mesmerising!) but to lead you into my suggestions on how you can find a topic/niche/market – whatever you want to call it – to propel...

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