Mother’s Day Marvels For Marketers

It’s Mother’s Day here in the UK and I’ve been spoiled rotten – fabulous lunch, gorgeous necklace my daughter bought with pocket money she’d saved up…the works. I certainly did better than the guy I overheard walking past us as we ate saying anxiously into his phone:...

The Power of Engagement

I’m following on from last week’s focus on inbound marketing tools and looking at freebies that will help you increase engagement with your prospects and customers. There’s a simple way to describe engagement and that’s conducting a conversation with your audience...

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