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Tag: content marketing

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The Biggest Marketing Mistakes You Can Make…And How To Avoid Them

This week we’re talking mistakes people make when it comes to IM or running an online business… So that you can avoid them or turn things around if you’ve already made one! First up is this excellent list of around 30 ways people mess things up for thems...

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How To Combine Content Marketing & List-Building For Mindblowing Results

Knowledge is power and anyone who has ever taken one of my courses or read my emails has learned that I am huge on knowing your customer… Which is why I am so excited to bring you your first no cost goodie this week because it will give you analytics on ster...

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Happy New Year…Now Make It The Best Ever With This

A very Happy New Year to you and I hope it brings all the health, happiness and success you deserve! This week I want to start you off on the right note with the most helpful and inspiring stuff I found on some of my favourite sites around and let’s kick off...

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The Power Of Story & How To Harness It In Your Marketing

I’ve been judging stories this week for a Young Writers competition and it reminded me how the power of story drives the best marketing. I know that can seem confusing – how on earth do you combine the two? So this week I am bringing you some resources and...

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Try Something New & Take A Step Closer To Your Dreams

This week I passed my archery course and experienced the uplifting buzz you get when you master something new. I know that every week you are bombarded with the new and shiny in IM but I decided in this Weekend Takeaway to find some resources that focus on new...

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Insights From The London Book Fair

I’ve been at the London Book Fair this week which is the biggest trade show dedicated to all that is new and hot in publishing and that includes ecommerce, content, marketing on and offline, physical and digital goods of all kinds…and, of course, the might...

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Marketing Trends For 2015…And How To Embrace Them!

I don’t know about you but December is passing in a whirl and I’ve hardly managed to draw breath. I love this time of year but I particularly love those quiet days between Christmas and New Year when the whole world seems to pause (or at least, mine does!)...

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How To Make More Money From Content Marketing

We’ve been battered by storms and Tube strikes alike this week in London and I feel desperately sorry for those poor commuters struggling to get to work. I also feel incredibly grateful that I can do what I do from the comfort of my own desk at home. For tho...

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