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Hey there,

So yesterday I decided it would be a good idea to play three sets of tennis after the school All You Can Eat BBQ…

Not my finest hour but, as one of the PE teachers kindly said, tennis is a game you need to play regularly (:-))….

I’d say the same about IM – or at least, the essential skills you need to make it work for you.

In this Weekend’s Takeaways I therefore decided to focus on an absolutely essential skill for all of you and that’s being able to create effective, high-converting squeeze and landing pages.

First up, some training on what makes a great squeeze page:

Then a nice tutorial on how to create a squeeze page with 5 examples of ones that really work:

While Kissmetrics offers 5 really good squeeze page tricks that helped get up to 58.6% opt-in rates:

Next we have a couple of freebie plugins to help you create squeeze/landing pages in WordPress. If you’ve ever tried to do this with a standard theme, you’ll know that it’s not as easy as you thought it might be!:

Split-testing your squeeze pages is essential if you want to find out which work best for you and Optimizely offer a free 30 day trial you can use to test your current pages:

Finally on the subject of squeeze and landing pages, from our friends at Leadpages (I use these and love ‘em), 3 free Facebook landing page templates to download along with a helpful video:

Your Kindle freebie this week is an excellent, short read entitled:

27 Best Free Internet Marketing Tools And Resources for Cheapskates

A book after my own heart! Get it here:

And your TED talk this week is from the witty Rory Sutherland who reveals how a change in perceived value can work just as well as a change in actual value of a product or service. Brilliant stuff!

As a special gift this week, click below to download your free copy of List Building Madness so you can learn how to create those great squeeze pages and go on to build highly profitable lists:

List Building Madness