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How To Create An Offer That Will Sell Bucketloads

I do love it when I can start with a thank you…and this is a giant thank you to all of you who supported my Bring A Smile Firesale in any way and sent such lovely emails into the bargain! You have made a real and massive difference to me and especially my da...

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The Power Of Story & How To Harness It In Your Marketing

I’ve been judging stories this week for a Young Writers competition and it reminded me how the power of story drives the best marketing. I know that can seem confusing – how on earth do you combine the two? So this week I am bringing you some resources and...

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What’s New & Fabulous In Marketing Land

  We saw a brilliant movie last night – The Big Short, all about what led up to the 2007/8 financial meltdown. If that sounds boring, it really isn’t and at many points I laughed out loud because the script is so witty. The movie exposed the people an...

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Learn From The Legends, Established & Upcoming!

We’re hurtling towards Halloween at the rate of knots and the leaves are turning red… Which means that, here in England, we also turn on the heating and huddle down with cups of tea! But it’s not just a cup of tea I hold because I’m also always reading...

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Your Next Big Niche…And Other Great Stuff!

It’s a glorious October day here in London and I’ve been out in the garden planting red cabbages and kale for winter. Yes, I try my best to be an urban farmer even in the heart of the city! Planting always leads me to thinking and it’s when I’m gardeni...

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Try Something Different And Prosper!

This week I’ve heard a lot of mention of marketers becoming jaded, of people turning away disenchanted from the net and back to ‘real’ jobs. I think the truth is that all of us need to take a more portfolio approach to our working lives than simply stick...

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Learn To Build Sites And Sell Stuff From Them…All For Free!

So how was your week? Mine passed in a blur of work, meetings, appointments and the final shoot to mark the end of the archery season (nothing like the shoot-out at the OK Corral…we archers are very civilised!). Now it’s Sunday again and time for your week...

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Archery Lessons Applied To Marketing…And Yet More Freebies!

I spent my birthday shooting arrows through the pouring rain, taking part in our archery club championships and from this I learned several lessons I can share with you: Take each shot as it comes and forget about the last one, especially if it didn’t hit th...

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It’s My Birthday So Join In…Get Your Gifts Here!

It’s my birthday this week and traditionally I send out the odd surprise freebie or three so keep an eye on your inbox…you might also like to check beneath your TED video below for your first little gift And, of course, I pack them into your Weekend Tak...

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Convert More To Make More…Simple Isn’t It?

September is looming…along with that back to school feeling… So let’s make it the most magnificent September ever for you! I’m working on something right now which is all about increasing your conversions…because without conversions your business is ...

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