It occurred to me this week that I talk about London a lot in my emails to you but never actually share any pics so this week I’ve posted up some of my favourite shots which you can find beneath this post.

That thought came out of all the visual marketing I’ve done this week which was a lot. I find more and more that my posts on all platforms are visual whether that’s video or some other image and the results are impressive.

I’ve been experimenting a lot too with hashtags, types of image etc and measuring the response. Hashtags certainly make a huge difference to engagement and if you’re not sure how to use them or are not getting the results you want yet, take a look at this for Instagram:

https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/

This for Twitter:

https://www.lifewire.com/what-is-a-hashtag-on-twitter-3486592

And this for Facebook as well as the previous two:

https://blog.hubspot.com/marketing/hashtags-twitter-facebook-instagram

I am using Instagram more and more – I mentioned the DM feature to you last week and how great it is for connecting with people. What I also love is the immediacy of Instagram as well as the relative simplicity. Here are 30 tips for you to boost your Instagram marketing right:

http://observer.com/2017/04/tips-instagram-social-media-marketing/

And some great ways to sell via Instagram:

https://www.business.com/articles/how-to-sell-on-instagram-emerging-trends-and-platform/

Of course, it’s vital to get your images as good as they can possibly be for social media marketing – here’s a helpful guide on how to do just that:

https://www.bigbrandsystem.com/best-social-media-images/

With four more great design tips here to really make them stand out:

https://maximizesocialbusiness.com/4-graphic-design-tips-to-enhance-your-social-media-images-24481/

You’ll also need tools to help you create those images – here are 39, all for nada:

https://sproutsocial.com/insights/free-image-creation-tools/

And a definitive list of 73 places you can find images to use, again all for zero cost:

http://shopifynation.com/marketing/free-image-resources/

You might feel that you need to brush up your social media skills in general – or in particular – as well as other marketing skills…if so, you’re in luck because here are 37 courses you can take that, yet again, won’t cost you a bean:

https://blog.bufferapp.com/social-media-classes

Your TED talk this week is a brilliant new one from Time Ferriss on why you should define your fears rather than your goals:

 

As promised, here are some pics of London taken from my point of view…

In the past few weeks we’ve been to the Trooping of the Colour, wandered by the Thames , been to the Royal Academy and enjoyed our parks.

Here are glimpses of those:

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The Queen and Prince Phillip in their carriage during the Trooping of the Colour

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The Red Arrows flying over the Mall

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One of our bridges in the evening light

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The Royal Academy courtyard during the Summer Exhibition

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Ducks in St James’ Park

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Sunset over the Thames

 

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