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This week I’m kicking off with a salutary warning that underlines how important it is to stay on the right side of the ethical fence.

Amazon have for some time been aware of the issue of fake reviews, often posted by Fiverr providers, and this week they decided to sue.

Read all about it here:

http://marketingland.com/amazon-sues-1114-fiverr-users-for-offering-to-write-fake-product-reviews-147305

For tips on how to genuinely get those all-important good reviews, take a look at this:

http://www.wordstream.com/blog/ws/2014/04/10/amazon-reviews

And this:

https://www.americanexpress.com/us/small-business/openforum/articles/how-to-get-endless-amazon-reviews-for-your-book-or-product/

Elsewhere on the web, this week Pinterest improved Place Pins with better location data including phone numbers and store hours.

This, of course, is especially significant for local businesses and anyone consulting to them.

If you’d like to learn more about it, go here:

https://blog.pinterest.com/en/7-billion-pins-places-and-counting

Over at one of my fave sites Hongkiat they have an excellent deals section and I noticed a couple of great freebies you might like to grab before they expire.

The first, a 6 hour comprehensive SEO course specifically aimed at bloggers and start-ups, has only around 12 hours before it expires so you might like to check it out asap if it interests you.

You need to log in and then share on your choice of social media to do so but considering the normal price for this is $300 I think it’s a small freebie price to pay:

https://deals.hongkiat.com/sales/free-seo-course-for-startup-business-bloggers

They also have what looks to be a superb freebie photography course for those of you who are interested – this would normally cost $395 and you even get a certificate on completion.

This one ends in 5 days so you have a little longer to check it out:

https://deals.hongkiat.com/sales/free-diploma-in-photography

Over at I Love Marketing there is an unmissable episode with legendary copywriter John Carlton on email marketing.

John I someone I have learned a lot from and there is a ton here that will help you:

http://ilovemarketing.com/212/

And at Mashable there is an incredibly useful list of 45 online classes you can take and finish by the end of this year…all at no cost.

These range from Photoshop to programming, HTML, writing and even a diploma in e-business.

See the entire list here:

http://mashable.com/2015/10/13/free-online-classes/#Tp_DQ_yNSuqB

Your TED talk this week has nothing to do with IM and everything to do with what has shaped us and this crazy world we inhabit.

I bring you one of the most popular TED talks ever – the brilliantly entertaining History of the World in 18 Minutes:

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