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This week I’ve been experimenting with some new retargeting tactics on my latest product release and I’ll be reporting back on the results in due course but first let’s take a look at what retargeting can do for you…

So what is retargeting? You know when you visit a site or sales page and then that same item or page seems to follow you around the internet? That’s retargeting.

Those ads that pop up on Facebook soon after you’ve viewed something are not the result of Mark Zuckerberg’s remarkable psychic powers but a tiny thing called a pixel and some strategic advertising.

It’s very effective and cheap, if you know what you’re doing. And it works for physical and digital products as well as for authors, consultants, freelancers…you name it.

To help you learn more about it, I’ve compiled a few resources, starting with this one on why you should be retargeting:

http://www.ppchero.com/why-you-should-do-dynamic-retargeting-on-facebook/

Followed up by this very helpful tutorial on how to get started:

http://okdork.com/2014/05/21/how-to-spend-your-first-100-on-retargeting-ads/?hvid=4t3gJp

A Facebook advertising expert I rate highly is Jon Loomer and in this podcast he shares some advanced techniques:

http://www.socialmediaexaminer.com/advanced-facebook-ad-techniques-marketers-need-know/

As you know, finding great content to share on social media – and in your emails and blogs – can be a chore but here’s another invaluable offering from Social Media Examiner that will help you shortcut that:

http://www.socialmediaexaminer.com/content-curation-easily-find-great-content-share/

A handy free plugin to help you increase your Facebook reach is Easy Facebook Like Box – this helps you attract Likes from your own website:

https://wordpress.org/plugins/easy-facebook-likebox/

Want a new look for your site so you can boost your presence and seamlessly connect with social media? Here are 42 gorgeous free themes to choose from:

http://www.creativebloq.com/web-design/free-wordpress-themes-712429

Your TED talk this week is on embracing the near win – something we all need to do rather than beat ourselves up for something not being ‘perfect.’ The pursuit of perfection stops many people in their tracks, preventing them putting out that product or writing that blog post.

Here’s an antidote:

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