Go Low For High Profits

Go Low For High Profits

Everyone seems to be celebrating the holidays earlier this year… I received my first card yesterday, there are Christmas trees everywhere and I also attended the first ‘switching on the lights’ event complete with lots of wonderful stalls full of gifts to...
Why Authenticity Wins…

Why Authenticity Wins…

Authenticity – it’s something I talk about a lot. That’s because it works, especially online where most people are anything but. People love authenticity and they respond to it… Which means they will trust and like you more for it… And therefore buy from you rather...
Follow Your Dreams…Here’s How

Follow Your Dreams…Here’s How

Last night I was out for dinner with friends who are in the middle of renovating a house in Morocco where they intend to spend at least half their time working remotely. Every week, I read another friend’s Substack newsletter telling of her adventures living out of...

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