Aim High Ticket!
This week I’m looking at how your habits play a large part in determining whether or not you will succeed in your business.
And yes, I am talking about those little everyday things such as all that creative clutter you have on your desk (guilty!) as well as much larger factors such as adopting the right attitude.
It’s no good dismissing this as woo-woo stuff that doesn’t apply to you. It does. Probably more than you think. Hence books such as the 7 Habits of Highly Effective People. The good news is that we can always change our habits – generally, within 30 days if we apply ourselves.
So let’s now dive into some wonderful resources that will help you do just that so you can succeed more and worry less.
First is a typically insightful piece from Leo Baubata who has turned Zen Habits into one of the most successful blogs in the world, one that supports him, his wife and 6 children.
This is on the kind of Creative Habits you need to succeed. I think it is particularly pertinent to people who work largely on, or with, the internet because the two main characteristiscs Leo identifies are Solitude and Participation.
Think about it: you probably spend a lot of your working day alone and yet you participate in forums, Facebook groups and so on to meet likeminded people and further your skills…or at least, I hope you do.
Another piece I think you will find inspirational is his article on finding your passion and making money from it:
While you’re there, check out Leo’s take on copyright…or rather, not copyrighting and piracy. As it turns out, he made more money after he released his work without any restrictions whatsoever:
I love Kevin Hogan’s work because it is so intelligent…and so effective. He is a master of understanding, and teaching, those hidden influences that cause us to do what we do. That includes making the decision to buy or not to buy.
Sometimes that doesn’t happen and we marketers are left wondering what we did wrong. Wonder no more – instead read this brilliant exposition entitled “Hidden Influence: What Salespeople and Marketers Don’t See that Causes Their Failure”
Another habit I’d like you to break is charging too little for your services and products. Now, I know many of you are taking this on board through my new course, Income Blast Off, and others may ask how come I charge so little for some of my products…
Simple: those products are now forming the funnel for my new, high ticket offerings. It’s an approach that’s worked for me in sectors outside of IM and one that all successful marketers adopt.
For a good, common-sense explanation of how a profit funnel works for service providers as well as product creators, here’s an ebook I uploaded for you. Simply click on the link below to download:
I really believe you should all have a similar plan in mind, whatever your field, and this simple yet effective piece from Robert Plank will get you thinking on the right lines:
And here’s a succinct 7 step outline on how to sell high ticket products and services from David Frey:
For your Kindle freebie this week, I’ve chosen this excellent little book on Persuasion Psychology – here’s what one reviewer had to say:
“In this great book on persuasion, he shares with us many useful techniques for getting our prospective clients to say “yes” to our offer.”
As we’re thinking bigger in this newsletter, here’s an excellent podcast on that very subject from bestselling author and Leadership mentor Michael Hyatt:
Finally, in place of your TED talk this week a great video training from Alex Mandossian and Pamela Bruner on making those high ticket sales. This was recorded as a Hangout so is also a good training in how well these work if you haven’t got your feet wet in that arena yet:
I couldn’t agree more with her final comment as it chimes with exactly what I teach and believe.